{"id":2246,"date":"2017-03-14T14:12:21","date_gmt":"2017-03-14T13:12:21","guid":{"rendered":"http:\/\/beta.petermachat.com\/?page_id=2246"},"modified":"2017-03-29T10:03:04","modified_gmt":"2017-03-29T09:03:04","slug":"schwarz","status":"publish","type":"page","link":"https:\/\/beta.petermachat.com\/de\/schwarz\/","title":{"rendered":"schwarz"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8220;stretch_row&#8220; parallax=&#8220;content-moving&#8220; parallax_image=&#8220;2861&#8243; css=&#8220;.vc_custom_1490777799200{padding-top: 23% !important;padding-bottom: 23% !important;}&#8220;][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;2\/6&#8243;][vc_single_image image=&#8220;1948&#8243; img_size=&#8220;400&#215;243&#8243; alignment=&#8220;center&#8220; css_animation=&#8220;fadeIn&#8220;][\/vc_column][vc_column width=&#8220;3\/6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1475171414015{padding-top: 50px !important;padding-bottom: 80px !important;}&#8220;][vc_column width=&#8220;2\/3&#8243;][vc_single_image image=&#8220;1953&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][vc_row_inner][vc_column_inner width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;1958&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;1959&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8220;1\/3&#8243;][vc_custom_heading text=&#8220;Die Erschaffung einer Marke&#8220; font_container=&#8220;tag:h5|text_align:left&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1484905872086{padding-bottom: 20px !important;}&#8220;][vc_column_text]Am Anfang stand ein Kr\u00e4uterschnaps. Schmackhaft und vielversprechend \u2014 jedoch Teil einer langen Reihe bestehender Kr\u00e4uterschn\u00e4pse. Er brauchte ein Gesicht und eine Seele. Er brauchte eine Vision. Wir entwickelten eine Marke. Eine Marke die schwarz, stark und aufs wesentliche reduziert ist. Ein Kraftpaket aus Deutschland. Dazu gestalteten wir eine Marketingstrategie, eine Schrift, ein Logo und eine Flasche. SCHWARZ war geboren.<\/p>\n<p>Markenpositionierung, Corporate Identity, Logo &amp; Flaschendesign f\u00fcr Schwarz[\/vc_column_text][vc_separator align=&#8220;align_left&#8220;][vc_row_inner][vc_column_inner width=&#8220;1\/2&#8243;][vc_column_text]<span style=\"color: #000000;\"><strong>KUNDE<br \/>\n<\/strong><\/span>Michelst\u00e4dter Rathausbr\u00e4u &amp; Jessica Schwarz[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/2&#8243;][vc_column_text]<span style=\"color: #000000;\"><strong>KONZEPT &amp; DESIGN<br \/>\n<\/strong><\/span>Peter Machat mit und f\u00fcr Kugelfisch[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8220;stretch_row&#8220; parallax=&#8220;content-moving&#8220; parallax_image=&#8220;2861&#8243; css=&#8220;.vc_custom_1490777799200{padding-top: 23% !important;padding-bottom: 23% !important;}&#8220;][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;2\/6&#8243;][vc_single_image image=&#8220;1948&#8243; img_size=&#8220;400&#215;243&#8243; alignment=&#8220;center&#8220; css_animation=&#8220;fadeIn&#8220;][\/vc_column][vc_column width=&#8220;3\/6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1475171414015{padding-top: 50px !important;padding-bottom: 80px !important;}&#8220;][vc_column width=&#8220;2\/3&#8243;][vc_single_image image=&#8220;1953&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][vc_row_inner][vc_column_inner width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;1958&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;1959&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8220;1\/3&#8243;][vc_custom_heading text=&#8220;Die Erschaffung einer Marke&#8220; font_container=&#8220;tag:h5|text_align:left&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1484905872086{padding-bottom: 20px !important;}&#8220;][vc_column_text]Am Anfang stand ein Kr\u00e4uterschnaps. Schmackhaft und vielversprechend \u2014 jedoch Teil einer langen &hellip; <a href=\"https:\/\/beta.petermachat.com\/de\/schwarz\/\" title=\"schwarz\" class=\"read-more\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/beta.petermachat.com\/de\/wp-json\/wp\/v2\/pages\/2246"}],"collection":[{"href":"https:\/\/beta.petermachat.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/beta.petermachat.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/beta.petermachat.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beta.petermachat.com\/de\/wp-json\/wp\/v2\/comments?post=2246"}],"version-history":[{"count":6,"href":"https:\/\/beta.petermachat.com\/de\/wp-json\/wp\/v2\/pages\/2246\/revisions"}],"predecessor-version":[{"id":2864,"href":"https:\/\/beta.petermachat.com\/de\/wp-json\/wp\/v2\/pages\/2246\/revisions\/2864"}],"wp:attachment":[{"href":"https:\/\/beta.petermachat.com\/de\/wp-json\/wp\/v2\/media?parent=2246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}